Raze - Only Good Things
(THIS PAGE IS WIP)
Bringing Raze to life in the streets of Salvador was a journey of creativity and cultural passion. As Director and Executive Producer, I steered the vision from initial concepts to final execution, ensuring every detail honored Brazil’s vibrant culture and resonated with Valorant's global community of fans.
Client: Riot Games / Ano: 2022 / Duração: 2’30
The Briefing
Riot Games set out to spotlight Raze, the only Brazilian character in Valorant, with a vibrant video showcasing the streets of Salvador. The goal was to create something culturally authentic, celebrating Brazil’s essence while connecting deeply with the gaming community.
Creative Direction
As the director, I ensured that every aspect of this project reflected Brazil's cultural essence. From the choreography to the visuals, every decision was made to portray Raze's personality and her connection to Salvador authentically. We worked closely with Riot to align on creative goals and made sure the Brazilian community felt proud and represented.
Direction Behind the Scenes
Moodboard Guide
Each scene was carefully mapped out to highlight Raze’s movements through Salvador.
Compositions captured moments like dancing with locals and showcasing the city’s unique vibe, serving as a strong foundation for the visuals.
Layout
Staging the environments and camera paths required precision. We used tools like Unreal Engine to ensure that Raze’s movements and interactions fit naturally within Salvador’s real-world streets.
The environments were staged with precision, ensuring Raze’s journey through Salvador flowed naturally. Every element, from camera placement to spatial design, emphasized authenticity.
Concepts/Art Direction
The visual style merged Salvador’s rich textures with the bold, playful spirit of Raze. Using detailed references and cultural elements, the designs seamlessly integrated the character into real-world environments.
Tik Tok
Lighting was key to blending the animated elements with real footage. Attention to detail ensured Raze’s presence felt vibrant and cohesive within the lively streets of Salvador.
POST
Final touches included color adjustments, compositing, and integrating Instagram-style content. The result was a visually stunning piece that resonated with audiences across platforms.
Credits
A talented team of over 70 professionals contributed to this production, covering areas like choreography, animation, and post-production. Their dedication brought this ambitious project to life.
Director: Nelson Schmidt
Coordination: Ricardo Daroz, Jhonatan Luiz,
Art Direction: Giselle Almeida
Concept: Caio Peral, Jhonatan Lechar, Amilton Macedo, Mayara Sampaio, Girleyne Costa
Storyboard: Rubens Gomes
Color Script: Giselle Almeida
Photography Direction: Milton Menezes
Photography co-director: Edvaldu Neto
Assistant Director: Edvaldu Neto, Pedro Lucas de Castro
Camera: Felippe Costa, Edcarlos, Edvaldu Neto
Camera Operators and Stabilizer: Bernardo Calmon, Edvaldu Neto
Steadicam Operator: Maoma Faria
Lighting Supervision: Marcelo Vaz
Wardrobe: Renata Bomfim
Mocap Lead: Eris Soares
Mocap Artists: Mexwendell G, André Antunes, Santi
Facial Mocap Lead: Vivi Adade
Technology Lead: Ricardo Combat
TI: Flavio Feliciano
Choreography: Ana Talita Lima
Dancers: Dricca Bispo, Ana Talita Lima
3D Lead: Eris Soares
3D Artists: Marcelo Cabral, Rafael Moco, Nereu Rocha, Carol Fiorito, Joan Della Rosa, Juscélio Diaz, Maycon Lopes, Daniel Teolfe, Jhonatan Lechar, Vitor Hugo Costa
Animation Direction: Vivi Rodrigues
Layout Supervision: Gabriel Freire
Layout: Santi, Nereu Rocha, Joan Della Rosa, William Santos
Animation: Felipe Assis, Vivi Rodrigues, Alan Patrick Jr, William Santos, Mexwendell GM, Max Brito, Lucas Cruz, Jonatas Amorim, Jhonatan N., Gustavo Figueiredo, Gabriel Prestes, Fabricio L., Everton Schneider, Erin Silva, Emerson Manfrin, DiegoHay, Nereu Rocha, Camila Fazolin, Kawe de Sá, Fabricio Luiz, Gustavo Rodrigues, Danilo Passos
Rigging: Mexwendell GM, André Antunes
Simulation: Mexwendell GM, André Antunes, Juscélio Diaz, Santi
Post-production Direction: Thiago Paladino
VFX Supervisor: Uno de Oliveira
Post-production: Thiago Marques, Marcéu Lobo, Michel Takahashi, Henrique Pacci, Luciano Cequinel, Daniel Freitas, Thiago Paladino, Uno de Oliveira, Wend Taylor
Editing: Nelson Schmidt, Milton Menezes, Michel Araújo
2D Design: Caio Peral
2D Animation Direction: Gabriel Freire
2D Animation: Gabriel Freire, Natalia Faria T Cardoso, Paula Lucas, Papaluza, Ana Carolina Gonçalves
First Assistant and Focuser: Fabíola Silva
Second Assistant / Video Assist: Allan dos Anjos
Third Assistant: Felippe Costa
Set Design: Karen Maia
Making Of: Ian Briggs
Driver: Gil – Receptivo Taxi
Catering: Cris Almeida
Baianas: Priscila, Nena
Percussionist: Ivon, Adriano, Edvaldo e Thiago
Capoeirista: Mayko Souza
Plastic Artist: Carlos Augusto
Candeal Community: Miralva, Katia, Selma, Mairone, Vinicius, Erick
Solar do Unhão Community: Marcos Rezende, Lamasaia e Deia
Audio and mixing: M2
Song “Banho de folhas”: Luedji Luna
Pre-production assistent: Carine Caz
Executive Production: Karen Maia e Nelson Schmidt
Production: Stefani Pimenta
Production assistents: Lucas Rodriguez; Edcarlos, Everton Campos, Riquinho, Jefinho Amorim, Anderson Amorim
Regional producers: André Costa (Cosca), Pyedra Barbosa
External Production: Karen Maia
Regional Production: Cosca, Pyedra Barbosa
Commercial Director: Bárbara Galvão